While eating my tasty toasted veggie sandwich from Quiznos last Friday, I looked down to start reading the packaging it came in and the menu that came with it. I was immediately greeted by Helvetica.
Helvetica appeared on both the packaging and menu (and after further investigation, most of their printed collateral material). While “Mmmmm…Toasty” is a thing of Quiznos’ past, the use of Helvetica in their designs is in.
Quiznos, well known for its tasty toasted sub sandwiches, has (in my mind) done a fairly decent job of keeping their designs (print, web and commercials) clean, simple, readable and appealing to the masses. And these 4 points (coincidentally enough) are very similar points that are made for designers who are Pro Helvetica (it is clean, simple, readable and appealing to the masses).
While using Helvetica isn’t much of a typographic risk (in this instance), the use of it here is quite conceivable. Some designs might require a unique typeface to get dominate the space and get the emotional message across. However, using Helvetica on this menu compliments the design and keeps the focus on the tasty photo (minus the meat) and message.
There is a time and place to use Helvetica, and Quiznos has landed on theirs.
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